25 de abril de 2023

Conversational Marketing: How to Use Chatbots for Your Business

chatbot and marketing

Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. Chatbots in marketing can be deployed on the web, on messaging apps like Facebook Messenger or WhatsApp, or as part of native brand apps. You can leverage them as part of your organic efforts or paid campaigns. All this has resulted in increased reservations, increased in-store sales, and overall increased engagement, demonstrating the value of a well-designed and implemented chatbot marketing strategy.

chatbot and marketing

With the right chatbot software, you’ll receive advanced features like customization, translation, message previews, data capture, and pre/post-chat surveys. They’re no longer willing to wait days for an email response or a scheduled phone call. You can also create chatbot playbooks that are designed exclusively for your target accounts. For the best results, start by automating triggers for your leads that are ready to buy.

How to Use These Chatbot Examples in Your Conversational Strategy

In terms of increasing sales, chatbots have been proven to be effective in helping customers make decisions faster and more confidently. A study conducted by HubSpot found that chatbots helped increase conversions from website visitors by 4%. The chatbot is a versatile and interactive tool, so there are many possibilities for adopting a chatbot marketing strategy.

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Like those from HubSpot, Chatbots enable your business to engage in the full customer journey with fewer resources. In essence, a chatbot is a computer program or software that manages to automate conversations with users. Because they’re pieces of software or programs, they can be customised to have responses based on what the user requests or chooses.

Increase your lead generation through chatbots in 9 steps

Speaking of emojis, you must have heard about Whole Foods Market’s chatbot marketing strategy. They implemented a feature where the customer only had to send an emoji of vegetables or fruits to see recipes including those. So, create a concise and contextual bot conversation script that can guide customers. Add “Away” messages like – “We’re not currently online right now, but we’ll soon get back to you! Meanwhile, you can ask what you want.” Keep the bot ready to respond to “No” messages and further questions.

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For eCommerce stores, chatbots are lifesavers that allow your customers to make orders right there in the chat. If a customer isn’t ready to make an order, chatbots can help them define what they’re looking for before a human adviser follows up. For example, for a coffee eCommerce store, it would be helpful for the chatbots to help the customer streamline their search to a type of bean or strength of the brew. It can then pass this information, along with the customer, onto an adviser who can assist from there. Conversations can be had across various chatbot platforms like Messenger, WeChat, and WhatsApp with an almost unlimited audience. MessengerPeople has estimated this audience to be almost five billion users.

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While it’s a powerful and effective strategy, it still requires some work from your marketing team or agency. Yours would, of course, pertain to your specific business and the questions you want your bot to ask your customers just like as if they were speaking directly to your customer support team. Our customer service solutions powered by conversational AI can help you deliver an efficient, 24/7 experience  to your customers. Get in touch with one of our specialists to further discuss how they can help your business.

How are chatbots used in business?

One of the most successful examples of using chatbots for business is providing personalized recommendations. Chatbots can analyze customer preferences and offer products or services that are tailored to them. This provides a more personal shopping experience for the customer and can increase conversions and sales.

Twitch’s first branded chatbot, DEWBot, played a major role in the promotion of the eight-week long streaming series. Fans could tune in, enjoy exclusive content and win prizes including a fan-assembled Super Gaming Rig worth $50,000. Your job is to understand the interactions your audience is already having with your brand. Then, harness the chat interface in a way that yields maximum impact with minimal fluff.

Conversational bots serve as news feeds

A marketing chatbot performs specific marketing tasks, brings a face to your sales funnel, and is always there for customers in their time of need. Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences. In the metadialog.com food and beverage industry, chatbots are being used by top restaurants, grocery brands, etc to increase brand awareness and engage with more customers by providing exciting services with fun. A growing number of eCommerce businesses now use chatbots to create a better experience for customers and drive their marketing to new levels.

  • If a website does not immediately answer the questions of online shoppers, they will most likely leave the website.
  • Woopra encourages users to familiarize themselves with Woopra’s webinars and other types of educational content through chat.
  • Still, having a solid chatbot builder is key to making all these incredible benefits to your business come true.
  • MessengerPeople has estimated this audience to be almost five billion users.
  • Somehow making a single purchase meant brands had permission to email you every day from now until eternity.
  • This allows them to be more humane in their conversations and have smooth unscripted conversations with users in real-time.

And with the technology behind chatbots developing all the time, we’re only seeing the beginning of what chatbots can do. With chatbots like this, it’s easy to capture leads at the moment of highest intent and engage them in a real-time sales conversation. Through personalized, human-like conversations, chatbots can gradually guide site visitors into becoming leads.

Use Chatbots to convert your Website Visitors into Email Subscribers

With bot marketing, it becomes incredibly easy to not only personalize the experiences but also to ensure relevant offers and discounts to customers. Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others. They now deploy chatbots to automate lead qualification processes and get a decent number of leads. Brands that handle customer communication well always achieve a greater level of success with digital marketing strategies compared to others.

What are the advantages of chatbots in marketing?

Marketing chatbots can recommend products, take orders, and push clients down the sales funnel using conversational AI. You can even use the data collected by bots in your email marketing campaigns and personalize future customer interactions.

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages. Send simple customer satisfaction surveys and follow-ups to your visitors after the conversation is over. This way, you can collect customer feedback and gain insights on what your customers ask about, what they’re interested in, and how likely they are to recommend you. This can show if you’re meeting customer needs and what you should change to improve. This marketing chatbot helps the business with upselling their wine bottles and assists the customer in making an informed decision.

Sales Inquiries

Facebook Messenger chatbots will even allow your business to provide an in-app shopping experience. You can customize it to allow customers to browse through products and even make purchases directly within the chatbot. If your business receives a lot of customer service requests through Messenger (or if you want to start utilizing Facebook Messenger as a customer service channel), a bot can be a huge help. You can create a chatbot that helps customers narrow down their customer service issues to a specific category before directing them to the right person to talk to or the correct answer.

  • Using chatbots for marketing can help your business to stand apart from its competition.
  • Get yourself a virtual brand ambassador and strengthen your brand image.
  • And with the right chatbot experiences, you can successfully create the self-serve experience that your customers crave.
  • It was a bumpy road, but in the end, bots became a staple of digital marketing.
  • Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO).
  • It helps increase engagement before offering a lead magnet (a downloadable guide on Instagram marketing campaigns).

Also, Wallace’s bot served as the inspiration for the companion operating system in Spike Jonze’s 2013 science-fiction romance movie, Her. All in all, this is definitely one of the more innovative uses of chatbot technology, and one we’re likely to see more of in the coming years. Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond.

Choose the product for your needs

Using NLP and AI, these chatbots for marketing analyze human conversations. They engage in a real conversation with a chatbot mimicking a human virtual assistant. AI-Powered Chatbots leverage the power of natural language processing (NLP) and artificial intelligence (AI).

chatbot and marketing

You can use those bots to reach a new customer base for your brand and tap into new demographics without much investment. So, you should never bother about chatbot price else it might not be possible to personalize the experience. The good thing, all you need to do is to use the data from users and then leverage it to customize the experience.

  • Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences.
  • They have the potential to bring you a new revenue stream, and to create even more impressive results for your clients.
  • This kind of service not only sensitizes the customers but also helps in preparing more brand loyalists and spreading positive word-of-mouth.
  • Personalized services in the hospitality industry are extremely essential.
  • Here are the top 5 ways to boost marketing campaigns with chatbots.
  • This technology is not something you can set up, launch, and expect great results.

Chatbots for marketing purposes have the potential to help you grow much faster, and at the same time, one wrong move can water everything down. Enable the bots to solve customers’ problems instead of making it more colorful or visually appealing. As long as it can actively help your customers, nobody will care how “smart” it looks. Soon, chatbots will evolve into voice bots and have more human-like features. ECommerce businesses are getting more digitized, and chatbot is the new cool guy in the marketplace! An online store selling clothes, food, home decor, etc. can apply a bot-text service to make sales right on the chatbox.


To make your life simpler, many chatbot providers have templates you can choose from to reach goals like booking more meetings, qualifying leads or connecting to live chat. When Pipedrive implemented a chatbot through LeadBooster for its own sales team, it added over 1,000 qualified leads with a conversion rate of 30%. Marketing chatbots are also effective for B2C (business to customer) and e-commerce use cases. When Lego created “Ralph the Gift Bot” and directed its paid ads to Facebook Messenger instead of the website, it saw a 3x higher conversion rate with a lower cost per conversion.

chatbot and marketing

Instead of dedicating your team’s time to answering all incoming customer queries, chatbots can automate many activities, such as responses to frequently asked questions or gathering customer feedback. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. In 2022, we expect more and more businesses to switch the online form for something more conversational in search of higher conversion rates.

chatbot and marketing

How do you use chatbot for sales?

  1. Give personalized welcome messages.
  2. Stop customers from leaving.
  3. Reduce cart abandonment rate.
  4. Answer frequently asked questions.
  5. Communicate in multiple languages.
  6. Help customers track their orders.
  7. Collect feedback.
  8. Keep your team motivated.